Case-study

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App's Rank up in App store

#5 in TOP Overall and #1 in TOP Category

(from 466 place in TOP Overall and 20 place in TOP Category)

Category: Lifestyle

Average install CR: 15.6%

Average CPI: 40 RUB (non-incent), 25 RUB (incent)

Traffic type: mostly non-incent

Install volume: 15 000+

 

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App's Rank up in Google Play

#1 in  TOP overall in 3 days

Category: communications

Average install CR: 9.5%

Average second goal CR: 54% (registration)

Average CPI, dollars: 1.2

Traffic type: 100% non-incent

Share of organic traffic, driven by advertising campaign: 104%

 

Finance

Finance

Average install CR: 11.93%

Average second goal CR: 12%

Average install volume, monthly: 4,500

Average CPI, dollars: 0.7

Lifestyle (1)

Lifestyle

Average install CR: 17.48%

Average second goal CR: 40.23%

Average install volume, monthly: 10,500

Average CPI, dollars: 0.5

Tools

Tools

Average install CR: 8.45%

Average second goal CR:  2.46%

Average install volume, monthly: 12,000

Average CPI, dollars:  0.4

Food and drink

Food and drink

Average install CR:  0.81%

Average second goal CR: 1.45%

Average install volume, monthly: 6 000

Average CPI, dollars: 1

Entertaitment

Entertainment

Average install CR:  2.13%

Average second goal CR: 38%

Average install volume, monthly: 21,000

Average CPI, dollars: 0.9

Music

Music

Average install CR:  6.67%

Average second goal CR: 14%

Average install volume, monthly: 15,000

Average CPI, dollars: 0.5

Games role playing

Games role playing

Average install CR: 2.29%

Average second goal CR: 74%

Average install volume, monthly: 9,000

Average CPI, dollars: 0.9

Games strategy

Games: strategy

Average install CR:  2.07%

Average second goal CR: 60%

Average install volume, monthly: 9,000

Average CPI, dollars: 0.9

Games casino

Games: casino

Average install CR: 0.45%

Average second goal CR: 5,8%

Average install volume, monthly: 6,000

Average CPI, dollars: 1.3

Travel

Travel

Average install CR: 7.47%

Average second goal CR: 33%

Average install volume, monthly: 4,500

Average CPI, dollars: 2.7

communication

Communications

Average install CR: 7.47%

Average second goal CR: 50%

Average install volume, monthly: 36,000

Average CPI, dollars: 0.96

Shopping

Shopping

Average install CR: 9.44%

Average second goal CR: 1,5%

Average install volume, monthly: 12,000

Average CPI, dollars: 0.54

Business

Business

Average install CR: 5.30%

Average second goal CR: 5.1%

Average install volume, monthly: 7,500

Average CPI, dollars: 0.5

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